کتاب All Marketers are Liars (کتاب همه بازاریابان دروغگو هستند) متن کامل بدون حذفیات

کتاب All Marketers are Liars * انتشارات چاپ یکم کتاب All Marketers are Liars از فروشگاه چاپ یکم . All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether i…